Need Brand Palette Ideas?
You’ve started your business and need to bootstrap your branding. But you have no idea where to begin figuring out a brand color palette. Below are a few quick tips on where to find easy inspiration, even if you never took an art class in your life!
Look at your wardrobe. Think about the colors you love and wear often. This can be even more important if you are building your personal brand and will be center stage in most of the content you’re creating. By incorporating colors that you typically wear, it will make brand visuals seamlessly align with any photo sessions used in creating collateral.
Your Home or Home Décor Magazines
Another good place to look is home decor and paint colors. Look at the things that you have in your home and the colors that you use in those areas. Or take a look through a DIY or home decor magazines and see if anything jumps out to you from a color standpoint. Depending on your preferences and the overall personality you are working to convey in your branding, these things that naturally draw your eye are a good “jumping off” point for general palette direction or the aesthetics you naturally appreciate.
Pinterest is an abundant color palette and an overall brand look and feel resource. Start by searching for color palettes built around a particular color or vibe and you will quickly be able to build out a board full of images and palette inspiration. Find an image that really strikes a cord? Use the color dropper tool in Canva to build your palette, or use the dropper tool mentioned below right within your browser while you’re still on Pinterest.
While understanding the overall personality that color can convey and what you’re wanting to display to the world with your branding, getting a strong grasp on your preferences using the above methods can provide a ton of clarity, or give a solid starting point to use when hiring a brand expert.